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01455-000 São Paulo, SP – Brasil
This action was carried out in 2012 during Christmas Illuminated, along the bike lane of Paulista Avenue in São Paulo. A sled driven by professional cyclists and a joyful Santa Claus runs along the most important avenue of the city with a system of colorful LEDs that draw public attention. The initiative is a partnership with agency M&C Saatchi F&Q and the Conviva movement.