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CARE BAG

Bags of blood activated the largest blood donation campaign in Brazil during the World Cup.

CARE BAG

Johnson & Johnson
Bags of blood activated the largest blood donation campaign in Brazil during the World Cup.

This urban intervention promoted by Johnson & Johnson activated the biggest blood donation campaign taking place in all host cities of the Brazilian Soccer World Cup. Four giant blood bags were created and each received thousands of hearts signed by donors during its Tour of Affection. The marketing action was developed by Agency Edelman Significa.

Bags of blood activated the largest blood donation campaign in Brazil during the World Cup.
Bags of blood activated the largest blood donation campaign in Brazil during the World Cup.
Bags of blood activated the largest blood donation campaign in Brazil during the World Cup.Bags of blood activated the largest blood donation campaign in Brazil during the World Cup.
Bags of blood activated the largest blood donation campaign in Brazil during the World Cup.
Intervenção no parque Ibirapuera, em São Paulo, com uma árvore monumental plantada de ponta-cabeça.
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