PT

CHRISTMAS SLED

Sled driven by cyclists travels 'Christmas Illuminated' on Paulista Avenue in Sao Paulo.

CHRISTMAS SLED

Bradesco Seguros
Sled driven by cyclists travels 'Christmas Illuminated' on Paulista Avenue in Sao Paulo.

This action was carried out in 2012 during Christmas Illuminated, along the bike lane of Paulista Avenue in São Paulo. A sled driven by professional cyclists and a joyful Santa Claus runs along the most important avenue of the city with a system of colorful LEDs that draw public attention. The initiative is a partnership with agency M&C Saatchi F&Q and the Conviva movement.

Sled driven by cyclists travels 'Christmas Illuminated' on Paulista Avenue in Sao Paulo.
Sled driven by cyclists travels 'Christmas Illuminated' on Paulista Avenue in Sao Paulo.
Sled driven by cyclists travels 'Christmas Illuminated' on Paulista Avenue in Sao Paulo.
Sled driven by cyclists travels 'Christmas Illuminated' on Paulista Avenue in Sao Paulo.
Intervenção no parque Ibirapuera, em São Paulo, com uma árvore monumental plantada de ponta-cabeça.
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